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17 Highly Persuasive Words!

In Harry Mills book, Artful Persuasion, he lists the 16 most persuasive words in the English language:

You/yours
New
Proven
Results
Easy
Benefit
Health
Love
Guarantee
Fun
Now
Money
How to
Safe
Save
Free

In Robert Cialdini’s book, Influence, he adds:

Because

There are reasons for each being more persuasive than others. If you’re trying to persuade someone to do something, use these words more often when you speak, but especially when you write. Words have power. Use them to your ethical advantage.

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