Hartman and I were brainstorming our business strategy. We disagreed about priorities. Instead of fighting over it, he asked me three questions: What are our goals? What’s our purpose for doing this? What problem will it solve? I answered the questions to his satisfaction and we agreed to proceed. Asking those better questions at the beginning guarantees a better finish.

We all get distracted by shiny new objects! We have to slow down and ask: Is doing this consistent with our goals? Clarify your objective before you charge in a new direction by simply double-checking yourself. Ask your better questions. Get your better answers. Then move. If you can’t make your case based on your goals, on your purpose, and on solutions to your problems—don’t take that action. Just Don’t Do It!

Accountability! It’s asking the right questions, then instantly acting on the answers.

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